I believe there is a lot more to attraction than physical looks, especially when women are evaluating men for attractiveness (men do place a large emphasis on physical looks in person and online, but that’s not the full story). So, I want to make this article fairly practical and explain how women and men both can make some simple changes to take and include better photos for your online dating profile.
First though, I want to explain the purpose of photos. When men evaluate photos, we are mainly looking at facial attractiveness, bodily attractiveness, and signs of availability (i.e. would she be into me). Men evaluate women’s profiles almost entirely on looks, and then we will (maybe) read the profile if we are looking for something more long-term and high quality. However, the good news is that guys find 60% of women attractive online.
Women, however, tend to want more from photos of guys. Yes, they want an attractive guy, but they want guys to show their personalities through the photos, which is why most women I know complain when guys only post selfies. Women want photos of guys doing things, mainly to show what kinds of worlds these guys inhabit, and what world these women would inhabit if they were to date them. Women are trying to gauge if the guys have a good social life, and are confident, kind, and interesting. Since guys are often bad at taking photos (and just as clueless as to what constitutes good photos), this may explain why women find 80% of guys unattractive online (see the previous link).
Ultimately for men and women both, your photos should show the real, but best version, of you – the fun, open, and exciting person who loves life and wants someone else to share in it. If you follow this principle you’ll avoid posting ridiculously serious selfies (like a lot of men) and showing up as some kind of god or goddess (a tendency of most women) that nobody could ever dream of connecting with.
These general tips should help you use photos that will give you an edge online.
For Men

The biggest thing men can do is to stop posting horrible photos (or at least stop posting only horrible photos). This includes avoiding mirror selfies, or even worse, mirror selfies where you look so serious that you look like a serial killer (I promise you that you don’t look like a superhero…you look like a killer).
Also, stop posting photos where you look like a total slob. And, a photo of you in jean shorts with an old T-shirt with the shoulders cut out is not a good look (i.e. you’re a slob).
Don’t rely only on selfies. In fact have a female friend help you take a few photos that aren’t only the product of your front-facing camera.
Instead, include photos that show your personality (and the best side of it!). If your photos convey that you’re a fun, confident, and successful guy, women will be far more likely to match with you, even if you’re not physically perfect.
Women love guys in suits, or at the very least dressed sharply. I suggest having a “business” head shot of some kind. This shows confidence and leadership, traits women love.

Also, it’s a good idea to post photos of you doing fun and interesting things. Did you run a marathon? Post a photo from that. Do you play guitar with a band? Post a photo of that. Did you travel to a cool place? Post a photo of that.
I like including at least one photo with a pet (of you with a pet; not just the pet alone). This shows you like animals, and many women place a high value on that.
If you don’t have any photos that fit these categories, then go out and get some. If you don’t do anything fun, exciting, or that would add value to a woman’s life if she knew you, then you need to focus on that.
Also make sure the photos are high quality, i.e. in focus, cropped properly, and even slightly enhanced if necessary. Women love a guy’s eyes, and if you can highlight your eyes, that’s always a great look. Here’s a tutorial on how to make them “pop” in Photoshop. Some apps like Facetune can do this (and other tricks) on your phone (although it does cost a few dollars). Just go easy on this, because women are masters of using Facetune and will see through it if it’s overdone.
For Women

Most women I know do a pretty good job with photos. You all know what we guys are looking for, which is why most female profiles have photos that make you look the best in terms of physical attractiveness. However, I’m going to give you a tip that will help you match with quality guys.
Many guys can be intimidated by your “perfect” photos. Many women’s profile photos these days are not only perfect photos physically (for example, they may choose the absolute best photo of 50 taken that day, but also Facetune the hell out of that), but they also show them doing all kinds of amazing things. This can be intimidating, especially to guys without supreme confidence, because they don’t think they have a chance.
Guess which guys often have extreme confidence? Yep. Players!
If you come across as almost inhuman, then it’s no surprise that players will flock to you because they too will gladly view you as inhuman.

So, it’s important to show your humanity, at least if you want a caring and kind guy. This involves showing your emotional availability. While a lot of women show their sexual availability through their photos (cleavage shots, bikini photos, etc – and while that may not be your intention, that is what guys are picking up, trust me), they aren’t showing a lot of emotional availability.
So, show yourself looking ordinary and being ordinary. Come across as less of a supermodel or Instagram influencer, and more of a person a guy would see shopping at a grocery store. Even if you aren’t classically physically attractive, many guys will love it if you seem normal and human. In fact many guys would rather not engage someone who only presents as physically perfect.
Also, avoid photos that aren’t of you. What’s up with inspirational sayings as photos? Or photos of just your pets? When guys see this they will assume you must look awful. Only the most creepy of guys will engage these profiles.
So, switch up those photos and you’ll find that your online dating prospects might start getting better right away!


A friend of mine recently showed me his interaction with several women on Bumble that went nowhere. He asked what he did wrong and wanted help reviving the convsersations. The reality was that he was funny, engaging, and showed genuine curiosity. But, I’d summarize the conversation of his matches as “boring, bordering on rude.”
Finally, people simply
Usually this means narrowing (or eliminating) the gap between who you are in the real world and your online persona. And, remember, this isn’t necessarily about the bad things you do online. It also can include texting in a boring way or carrying on a conversation, then ghosting.
I enjoy telling the story of a woman who gave her list of requirements to local matchmakers who are my friends. He had to own a new car (last two years only), couldn’t be under six feet tall, and had to make at least six figures. Most ridiculously of all, he must never have urinated outdoors. Based on her last “requirement” alone, she could never date any man on planet earth.
Don’t worry about “settling” because the filtering will still happen. It will just occur based on broader metrics like gut instinct and core values. And, it might take a little longer because it will require you to get to know people. You know…the process that actually leads to falling in love too!
A few weeks ago I was thinking that I didn’t really have a lot of new people in my life. Then, I decided to look a little harder.
Or maybe you’ve felt something for someone for a long time, but you’ve labelled him or her as something that excludes romance, and you believe and reinforce the label. For example, you could see yourself marrying him instead of the 50 duds you dated from Tinder, but he’s “like a brother to you” so you dismiss him. Those duds on tinder? They’re “romantic options” (even though they ultimately aren’t, but you apply the label).
Did you keep walking when two girls smiled at you just to go back to your apartment to browse Tinder where you know you never get a match?
You may think pre-screening is a good idea, and I do suggest some degree of “gate-keeping” to keep out the worst-of-the-worst (like felons, scammers, etc).
This is probably the biggest reason dating is awful in 2019. We have created so many “rules” that nobody ever stops to question whether they are useful. You would be shocked how many people (women in particular) will start a sentence with “he is so amazing and I really like him…” and then explain why they can’t date him because he is outside some sort of personal rule they set for themselves (or, more likely, society has told them they should set for themselves).
You can make dating fun again by getting rid of insane perfectionism. I once learned about a woman who had a requirement that a guy must have never have “peed outside.” Yes, you read that right. Any guy reading this knows that this probably disqualifies most guys on the planet.
Online dating makes a lot of the previous issues worse. Dating is fun when it’s about making a connection to a fun and interesting human being. Online dating makes dating about logical filters, common interests, and evaluating a person based on a few photos and a brief profile. It also encourages dialogue that defaults to boring, fact-based interview questions.
Being stuck on an ex is an emotional problem rather than a logical one. If you want to understand this, start thinking and complaining about your ex right now. You may have just started the descent into the emotional rabbit hole. You may call up your friend to complain about him, stalk his new girlfriend’s Instagram, and even negatively comment on some random Twitter accounts that remind you of him, all because you entertained that one thought a little too long.
Many people who are reading this may have already defriended their exes, but still stalk them. I’ve been there! But, if you find yourself doing this, I suggest making some rules. With one ex, I made a rule that I would check her Twitter once in the morning, and once in the evening. Eventually, I moved it down to once a day. After a few weeks, I wasn’t checking it at all. This is one way to “detox” yourself from stalking an ex.
Cognitive distortions are illogical ways of thinking, and despite their twisted nature, we tell ourselves that they are true. Challenging these thoughts is at the heart of the proven therapy called 
Her jaw was clenched and she started to fidget in her chair. She was furiously typing on her phone, ignoring my attempts at conversation. She told me that we had to cancel our plans later in the evening because she “was a mess.” I knew her drill: she’d go back, get drunk, and stalk his social media. Her friends and I would spend our evening without her.
A friend of mine desperately wants to marry. She decided that she’s too old to be single (she’s 30) and is relentlessly stressed about finding the right guy. This includes matchmaking, online dating, and meeting through friends.
Leaving survival mode and embracing the opposite, thriving, isn’t always easy. It involves letting go and trusting rather than holding on and fearing. It requires “allowing” rather than forcing, reciprocal love rather than control, and, most importantly, faith that venturing into the unknown will result in happiness.
A guy I used to work with recently broke up with his girlfriend. He spends most of his days practically in tears. He can’t stop thinking about her and can’t hide the sadness. He constantly stalks her social media and sends her numerous text messages (to which she never replies). Setting healthy boundaries with an ex clearly isn’t his strong suit!
Many people maintain on and off again physical relationships with an ex. They might officially break up, but then meetup for sex or cuddles on occasion. This is a very bad idea if you truly want to set healthy boundaries with an ex.
A buddy of mine met a nice woman on Tinder. Her ex had ended the relationship and she was getting back into the dating scene.
The emotional parts of the brain (sometimes labelled the limbic system) are powerful, influential, and work subconsciously in many cases. They also happen to be older (in terms of our evolutionary history) than the rational parts, and we share them with other animals.
The other day a friend of mine and I were out having dinner and we started talking to a group of women at the table next to us. He was really connecting with one of the women when she excused herself to go to the bathroom. It was clear that they liked each other.
But, it’s not just “crabs in a bucket” that causes people to disapprove of others finding love. It could be related to personal issues, prejudices, expectations, and cultural demands. So, an Asian woman might love a white guy who teaches history, but her mother insists that she date the wealthy Asian doctor even though the daughter feels nothing for him.