If you believe the message of popular culture, you’d think that Valentine’s Day is a universally beloved holiday, a day when everyone indulges in the celebration of romantic love…everyone except you, of course, if you’re single.
As a result, spending Valentine’s alone can seem like its own version of hell. But, if you’re alone on February 14th, it doesn’t have to be the end of the world. In fact, you can survive and even thrive if you’re single.
Valentine’s Day Is Fake
Valentine’s Day is a sacred Christian holiday dedicated to romantic love, right? That, like so much about this holiday, is bullshit.
The Catholic Church doesn’t even include Valentine’s Day in its sacred calendar anymore. The church leaders removed it in 1969 because there were several different guys named Valentine and the history behind them is suspect (they may not even have existed).
Even if (t)he(y) did exist, the association with romantic love didn’t start until the Middle Ages. Why? Because people at the time believed that birds mated in the middle of February.
The gift-giving part didn’t come until the late 1700s when people in England started exchanging cards. Sensing financial opportunities, the chocolate sellers entered the market a few decades later. Then, everyone else saw the potential of exploiting the day for profit.
I’m not a Valentine’s Day Grinch. But, if you’re alone on Valentine’s Day, it doesn’t mean a whole lot. You’re basically missing out on a day honoring guys who probably didn’t exist picked because people thought birds liked to hump around that time.
Avoid Social Media
Even if the day is contrived, a lot of genuine love is shared on February 14th. And, seeing those reminders of love can be painful, especially with social media throwing it in your face.
But, keep in mind that social media doesn’t tell the whole story. No couple is going to post about the awful drunken fight they had before bed on Valentine’s Day because her necklace was rose gold instead of yellow gold. But, you will see the cute couples selfies and expensive dinner photos.
I’m not saying all public expressions of love are faked. But, you’re never getting the whole picture online. In fact, many couples who post the cutest, most romantic stuff on social media are trying to convince themselves the relationship is great or even put on a front to cover up infidelity.
I would recommend avoiding social media on Valentine’s Day completely if it triggers you to feel bad or you can’t put it in perspective.
You’re Not Alone
If you’re spending Valentine’s day alone or choosing not to celebrate it, you’re not…alone. Statistically speaking, more people are single than ever. So, while they might not mention it on social media, many of your friends and family don’t have partners.
Even many people who are in a relationship are rejecting the holiday for various reasons. In 2019, only fifty-one percent of people celebrated Valentine’s Day, down from a high of sixty-three percent in 2007.
So, while it might seem like everyone you know is happily celebrating Valentine’s Day, a lot of people aren’t, whether due to being single or just not caring about the holiday.
Invest In Yourself
Even if you’re spending Valentine’s Day without a partner, at least there’s one thing you’re not spending: too much money. Consumers are expected to spend 196 dollars in 2020 (up from $162 last year). That’s a lot to throw down for one day.
How much of Valentine’s Day spending is driven by pressure rather than a genuine spirit of giving? I’m going to guess a lot.
While I see nothing wrong with spending money on loved ones on Valentine’s Day, no one should ever waste large amounts out of social pressure or spend money they don’t have. Being single, you can save that money or spend it on yourself!
Focus on Other Love
You know whom I really love? My daughter. My parents. My pets. Even my friends. Love is all around and you don’t have to feel bad or lonely on Valentine’s Day just because you don’t have a romantic partner.
One way to tackle loneliness on Valentine’s Day is to celebrate the love you have in your life rather than dwelling on the love you lack. Call up a single friend and invite her out on Valentine’s Day. Visit your grandma. Volunteer and share love with others. Take your dog to a park. A dog’s love is truer than any romantic partner who might or might not be around in two months!
It’s One Day
Many of my clients freak out about being single at certain times of the year. Christmas is a big one, but so is Valentine’s Day. When I talk them down from the ledge (not literally thankfully), I remind them that one day a year doesn’t mean much in the grand scheme of things.
While being single might feel more painful on Valentine’s Day, that’s only because you’re allowing the outside pressure to influence you. You’re buying into the narrative that not having a significant other on February 14th makes you deficient.
In reality, being single on Valentine’s Day is no different than being single on International Tennis Day (June 20th in case you wondered). If you have the attitude that it’s okay to be single, or God forbid, it’s great to be single, you can be happy without a partner every day.
But, if you’re actively trying to find a partner, then Valentine’s Day is just another day to keep looking.
It’s all about perspective and living your life authentically. I do recommend, however, that if you’re alone on Valentine’s Day and want a partner, it’s a great day to make the necessary changes to succeed in dating and relationships.
Look around our site and read our free articles. We have helpful courses and offer personalized coaching too. There are proven ways to navigate the dating game to find the love of your life. You don’t have to do it alone!


As a dating coach, I’ve noticed one topic that creates extreme anxiety in my clients: the first date. If you’re reading this article, I’m sure you feel it too!
Just talking isn’t enough. People can talk for hours about their hated political opponent or the job they loathe, but that isn’t going to get them in the right mindset to fall in love with you.
Remember, the goal of the first date should be to make the other person feel good. Letting them talk about themselves is a good first step.
As a freshman in high school, I had a crush on a senior. We never dated, but my feelings were strong and intense. Even now, years later, I occasionally browse her social media and some of the feelings return.
When we develop a crush on someone, our brain chemistry creates what is called
Open yourself up the joy, love, and passion other people can bring into your life. Don’t rush to judge. Instead, immerse yourself in new emotional experiences.
Dating struggles can take a toll on anyone’s mental health, especially when you feel like no one wants you. It can lead to strong feelings of depression and loneliness.
If guys don’t like you, you might come across as stuck-up or unapproachable. You could really be shy or awkward, but men perceive that as rudeness or lack of interest.
If you open your mind and your eyes to the men around you, especially those trying to get to know you, you’ll find that, while many of them are awful, some could be diamonds in the rough.
Online dating has changed the way people meet and fall in love. In the past, you would meet and marry people from the local community, the workplace, or friend connections. The checklist for dating a guy wasn’t very long because people didn’t have a ton of options.
Many women want a guy with a stable income, a 401k, and health insurance. These are all important, but they don’t tell the whole story. Pretty much anyone except the biggest losers can get a job that pays enough to scrape by.
If he treats them like dirt, then it’s a good indicator that he is a jerk. And, once he feels he no longer has to win you over, he’ll start treating you the same way.
When spring came, Emily’s friend revealed she had a crush on me, so her friend and I started “talking.” Mysteriously (lol) Emily started liking me too. My naive and cocky tenth grade self decided to try to date both girls and by the end they both hated me. Ahhhhh, good times!
Love isn’t rational. Love is emotional. We connect with people based on a variety of reasons, many of them outside of our conscious awareness. Someone’s smell, presence, immunity, personality, charisma, and even their voice can play a role. What looks good “on paper” often doesn’t work in reality. And, what we think will make us happy often doesn’t.
Did any of that matter when you were sitting under the stars with him after the football game or your heart was racing as he made out with you in his car on that hot summer night?
After my grandpa died, my grandma never dated again. She liked several local men and didn’t want to be lonely. But, she had a limiting mindset that you could be “too old” for certain activities, including dating.
But, these changes have also brought major opportunities for those willing to embrace them. For example, online dating allows people to connect who never would’ve met under the old methods.
According to 
One of my coaching clients started to quickly fall for a guy she met on Bumble. They went on three dates and really connected. She knew she wanted to get into an actual relationship with him.
If you’re worried about defining the relationship because the other person might not feel the same, the best thing is to look for clues he shares your feelings.
If you’re trying to define the relationship out of fear or pressure, step back and look at your real motivations. Are you doing it for the right reasons or the wrong ones?
I have a good friend who wants to find a great guy, settle down with him, and get married. But, while she meets guys who will gladly date her for a while and have sex, none want an actual relationship.
One 
Each day at lunch, my friend stared at the handsome consultant who worked in the same building. He smiled at her a few times, so I suggested that she ask him out for coffee.
If you’re wondering can a guy ask a girl out, the answer is yes, but you have to do it the right way. Fortunately, making a move isn’t hard or stressful if done right.
Let me tell you a little secret. We love it when you ask us out!